Dreams by Snapchat

Dreams by Snapchat is an AI-powered creative tool that transforms your selfies into imaginative character variations. Using generative AI technology, the app analyzes your uploaded photos to create a personalized model capable of producing eight unique AI-generated avatars customized to your specifications. Whether you want to reimagine yourself as a mermaid, Renaissance royalty, or any other fantasy persona, Dreams delivers visually distinct interpretations of your appearance. The platform emphasizes social creativity by allowing you to include friends in your generated images, provided they've opted into the feature. This collaborative dimension transforms solo self-exploration into shared creative experiences, enabling group photos with everyone rendered in matching fantasy themes. The feature integrates seamlessly into Snapchat's existing ecosystem through the Memories section, making it easily accessible to existing users. Initially offering eight complimentary generations per personalized model, Dreams provides users with an intuitive way to experiment with identity and appearance without permanent changes. Additional generations are available through in-app purchases for users seeking expanded creative output. The tool launched first in Australia and New Zealand before rolling out globally, making it accessible to Snapchat's worldwide user base.