Nosto

Huginn serves as the intelligent backbone of Nosto's commerce platform, orchestrating a network of specialized AI agents designed to drive revenue growth and streamline merchant operations. The system continuously analyzes commerce data to uncover opportunities, optimize workflows, and deliver actionable insights without requiring manual configuration or constant merchant intervention. By combining autonomous intelligence with mandatory human oversight, Huginn enables merchants to make faster, data-driven decisions while maintaining full control over final approvals. For merchants, Huginn transforms operational efficiency by automating time-consuming tasks and surfacing growth opportunities proactively. The system identifies high-value customer segments, recommends effective product bundles, generates optimized marketing copy, and improves search relevance automatically. Merchants gain instant answers to commerce questions and access to performance analytics that would traditionally require hours of manual analysis, freeing teams to focus on strategic initiatives rather than routine optimization work. On the shopper side, Huginn enhances product discovery through intelligent, context-aware suggestions that understand natural language queries. The system refines search results with proactive recommendations and personalized product suggestions, converting browsing sessions into purchases more effectively. Shoppers benefit from faster, more intuitive navigation that anticipates their needs and preferences throughout their shopping journey. Huginn integrates seamlessly with external platforms through APIs and Model Context Protocol (MCP), enabling merchants to extend its intelligence across their existing tool ecosystem. This interoperability allows third-party agents to collaborate with Huginn, creating unified intelligence workflows and rapidly adopting new AI capabilities as business needs evolve.