Pencil

Pencil is a unified GenAI operating system built for modern marketing teams and enterprise advertisers who need to create and scale ad creatives at speed. The platform integrates leading AI models—including Google Veo3, GPT-5, Runway Gen4, and Adobe Firefly—into a single interface, eliminating the friction of switching between tools. Users can go from concept to finished ad in one workflow, combining generative AI image and video creation with professional post-production editing capabilities. Enterprise teams benefit from Pencil's brand controls, predictive performance scoring, and AI agents that automate repetitive creative workflows. The platform includes native integrations with Figma and Photoshop, allowing seamless collaboration with existing design processes. Support for multiple social ad formats (1:1, 9:16, 16:9) enables marketers to generate variations optimized for different channels without manual resizing or reformatting. Pencil measures creative performance and ROI impact with built-in analytics, helping teams understand which AI-generated ads drive results. The platform also includes a GenAI carbon calculator, enabling marketers to assess and manage the environmental footprint of their AI-generated content. Backed by real advertising case studies from brands like Indeed, Salomon, and Diageo, Pencil demonstrates tangible returns for teams that embed AI into their core marketing operations.