Roger

Roger is an AI agent tailored for managing Google Ads. It offers an interactive way to oversee ad campaigns, helping users identify unnecessary ad spending, and providing optimization suggestions. The Google Ads accounts are linked with Roger, which conducts audits on the campaigns to pinpoint wasteful spending. It helps draft negative keywords and make bid changes for you to approve, streamlining your ad management process. By default, Roger has read-only access to your Google Ads account, complying with the GDPR and ensuring your data's safe handling within the EU. Roger operates by connecting to your Google Ads account, reading every campaign, keyword, and tag without needing manual setup. You can set your parameters, instructing Roger on what actions to take autonomously and what needs your approval. Additionally, the tool is equipped to monitor your account round-the-clock and alert you when there is a significant event like a spending anomaly or a potential opportunity. On top of that, Roger generates clear, actionable reports including auto-generated weekly and monthly summaries, spend breakdowns, keyword performance, and recommendations allowing you to gauge what's working and what needs adjustment.